Book cover for Content Strategy 101: Transform Technical Content into a Business Asset by Sarah S. O’Keefe and Alan S. Pringle, with a foreword by Ann Rockley. The cover features a centered photo of a duckling standing upright with its wings slightly out to the sides. The background is white with a light blue band at the bottom.

(Classic) Content Strategy 101: Transform Technical Content into a Business Asset

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Authors:

  • Sarah S. O’Keefe
  • Alan S. Pringle
  • Foreword by Ann Rockley

File format: EPUB or PDF

Technical content is often the last in line for investment and innovation, but poor content has profound effects inside and outside the organization—it damages your reputation, shrinks sales, and causes legal problems. Content Strategy 101 is an invaluable resource for transforming your technical content into a business asset.

This book was published in 2012, so some links and information are outdated.

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Description

Topics include:

  • Getting started
  • Controlling technical communication costs
  • Marketing and product visibility
  • Legal and regulatory issues
  • Assessing the situation
  • Architecting a solution
  • Managing risk
  • Case studies
  • Methodology
  • Managing change

Additional information

File format

EPUB, PDF

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