Book cover for Content Transformation, An Introduction to Enterprise Content Ops and Content Strategy by Scriptorium. The cover features a green and blue dotted spiral pattern with a green banner underneath the subtitle. At the bottom, there's a blue bar with white text that says, "FOURTH EDITION."

Content Transformation: An Introduction to Enterprise Content Ops and Content Strategy, fourth edition

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Digital transformation is happening at lightning speed. As organizations change how they do business, their approaches to content must evolve.

Our digital world demands smart content—information that is structured, tagged, and labeled for machine processing. Discover perspectives from the Scriptorium team on structured content, content strategy, content operations, AI, and more with this collection of white papers and posts compiled from scriptorium.com.

This book was published in 2025.

Authors

  • Sarah O’Keefe
  • Alan Pringle
  • Bill Swallow
  • Gretyl Kinsey
  • Allison Beatty
  • Christine Cuellar
Category:

Description

File format: PDF

Topics include:

  • About Scriptorium
  • The Scriptorium approach to content strategy
  • The Scriptorium Content Ops Manifesto
  • The business case for content operations
  • Content accounting: Calculating the value of content in the enterprise
  • The DITA business case: Maximizing content value
  • What is LearningDITA?
  • Managing DITA projects: Five keys to success
  • Personalized content: Steps to success
  • Content as a Service (CaaS)
  • The cost of knowledge graphs
  • AI in the content lifecycle
  • Content ops in action
  • How Scriptorium optimizes content 

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